Baida’u Yetunde Muhammed

I help companies sell their products and win the attention of real people. Ten years of campaigns, brand activations and on-the-ground advertising that turn brands into names everybody knows.

10 yrsExperience
FounderGoldlight Global
SokotoNigeria
Portrait of Baida'u Yetunde Muhammed in a gold jacquard blazer and saffron hijab
Founder & CEOGoldlight Global Media
Baida'u Yetunde Muhammed in front of shelves of boxed products
10+years putting products in front of the right people
Marketing & Media Strategist

A marketer who takes brands to the people.

I'm a market and media expert with ten years in the field, and the founder and CEO of Goldlight Global Media and Marketing LTD.

My work is simple: help companies sell. I plan the campaigns, run the adverts and take brands out into streets, markets and communities, where physical audiences see them, try them and remember them. Every campaign is built on creativity and measured by growth you can see.

Education
B.A English & Linguistics, Sokoto State University
Roots & base
Ilorin, Kwara State · lives in Sokoto
Company
Goldlight Global Media & Marketing LTD
Experience
10 years in media & marketing
Services

What I do for your brand.

From the first strategy session to the last product sold, I handle the full journey of getting a brand seen, trusted and bought.

How I work

From plan to visible growth.

01

Understand

Learn the product, the market and the problem your company needs solved.

02

Strategise

Design a campaign plan with the right channels, locations and message.

03

Activate

Take the brand to the streets with adverts, activations and town storms.

04

Grow

Convert attention into sales and keep building a lasting media presence.

Goldlight Global Media

The purpose behind the work.

Our Mission
To give every brand we work with a media presence as strong as the product behind it.

Through creativity, accountability, integrity and valuable partnerships.

Our Vision
To be West Africa's most trusted media and marketing partner for growth-stage brands.

Helping many companies solve their problems and create visible growth.

✦ Target · 2030
GoldlightCreativityValue · 01
GoldlightAccountabilityValue · 02
GoldlightIntegrityValue · 03
GoldlightPartnershipsValue · 04
My Philosophy

There's no shortcut to success. Just pray!

— Baida'u Yetunde Muhammed

Contact

Let's make your brand impossible to miss.

Launching a product, planning a campaign or ready to take your brand to the streets? Call, send a WhatsApp message or email, and let's talk about how to grow your business.

Chat on WhatsApp